I believe that it is something YOU and every heli pilot should aspire to trying to achieve for both safety reasons and to inspire confidence.
In most professional organizations (police, fire, etc.) it defines how you act and function so as to instill confidence and authority with the general public.
Something we as pilots in command of helicopters need to maintain as well... confidence and authority.
So the more we can incorporate these standards into our daily flight activities the more we will be looked up to and the more we truly be 'Pilots In Command'.
Realistically... there is no way I, or probably any of you, can function in accordance with every guideline... but I do believe that reviewing the document and taking away a couple things and applying them makes a difference. Then in a few weeks apply a couple more items... its a journey not a destination to improving yourself.